The 100 Day Reality Challenge


The $35,000 List (related from Chapter 10 of Miracles Happen by Mary Kay Ash)

Ivy Lee, a leading efficiency expert told Charles Schwab, president of Bethlehem Steel that if Charles gave her just 15 minutes with each of his executives, then she could increase the efficiency of the company.

Schwab said, "How much is this going to cost?"

Lee said, "Nothing... unless it works. In three months you can send me a check for whatever you think it's worth to you. Fair enough?"

So, it was agreed and Lee spent fifteen minutes with executives from the struggling young steel company. Lee asked the executives to complete one single task.

Every evening for the next three months, each executive was to make a list of the six most important things he had to do the next day.

Finally, the executive was to rank the items in their order of importance.

"Each morning you begin with the first item on the list," she told them, " and scratch it off when it's finished. Just work your way right down those six items. If you don't get something fisished, it goes on the next day's list. "


At the end of the three month trial, efficeiency and sales head increased to such an extent that Schwab sent lee a check for $35,000. Now that's still a lot of cash for such a small amount of work, but in today's money, $35,000 would probably be equivalent to $350,000!

I hope this story helps someone. I definitely will be making my $35,000 list every evening and working on finishing those things first every day.

I love you guys!

~Gerlaine

Tags: 35000, ash, charles, efficiency, happen, ivy, kay, lee, list, managment

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Kate Sommers Comment by Kate Sommers on November 10, 2009 at 10:36pm
Thanks for posting this.
I LOVE the new name!
kevin kennedy Comment by kevin kennedy on November 8, 2009 at 11:31pm
Gerlaine this is so easy and pure genus ,i do this nearly every day and have being doing it for years ,although 6 things is a great target i found it to be quiet rigid to restrict it to a number some days its 20 and others its 1 but something that becomes second nature when you get used to it ,love it superkev
Iris Fitzgerald Comment by Iris Fitzgerald on August 12, 2009 at 9:48am
I just joined this group. I glad you started and I will be doing this list daily promises to myself.
SarahC (bujababe) Comment by SarahC (bujababe) on April 28, 2009 at 5:40am
Hey there, what a fearless, sweet ole leader of the group we have, I saw your video gerlaine, v. sweet and supportive. I must admit I do not quite know how to use this group. I love the idea, but I feel that once I make the list I need to have it on my desk and accessable and so if I put the list on here it will be a bit lost to me, and second, do we post a list everyday, and if so, where?
Anyway, I do really like the idea of the six thing list, and have done it inconsistently here at home, thanks again, sarahx
Jayemerican Comment by Jayemerican on April 23, 2009 at 1:17am
I am going to empliment this...thanks little sister.
Internationally Beautiful Comment by Internationally Beautiful on April 20, 2009 at 6:28pm
ooo love it
Kathleen Comment by Kathleen on April 20, 2009 at 2:37pm
Cool. I'm in!!!
Elaine Comment by Elaine on April 5, 2009 at 9:21am
Thank you for this post. I will try that too.
Iris Fitzgerald Comment by Iris Fitzgerald on April 3, 2009 at 1:25pm
Hi Gerlaine, Yes this is true and how we forget. I hear it everyday, because I sell Mary Kay Cosmetics....It is the truth. How did you know to post this? Are you in Mary Kay too?
Jumada Bint Comment by Jumada Bint on March 31, 2009 at 12:30pm
Really nice! I was not expecting that. Thank you for posing it Gerlaine and I am going to share this and also join in starting today. No need to wait

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